Status of the Flexible Packaging Industry
In the packaging printing industry, flexible packaging opportunities remains a strong growth in the field, even in the current economic recovery phase. 2002 Freedonia Group, conducted a seminar entitled "World Paper Products Processing Flexible Packaging (Flexible Packaging become world) "The investigation determined that the growth potential of market forces of several. Pressure factors include fast food, pet food, cooked food and drug market is growing to the end user; rigid packaging flexible again equivalent ongoing conversion, reducing the cost of packaging and packaging size, bag-shaped flexible universal and transparent.
U.S. Packaging Flexible Association (Flexible Packaging Association, called FPA) of the "Industry Status Report 2002" that the flexible packaging market is worth 20 U.S. $ million industries. This explains the total packaging market 114 billion U.S. $ 17%, as the department's second largest packaging market. U.S. products processing paper market flexible packaging industry remains far the largest. According to Freedonia Group predicts that by 2005, China replaced Japan as the second largest market.
Economic pressure
Print American Entrepreneurs Association (National Association of Printing Leadership, called NAPL) Printing Economic Research Center (print Economy Research Center, called PERC) annual publication of a report on the state of the industry, "2002 2003 NAPL Industry Status Report" is a printing industry all a state of extensive analysis, including commercial printing and packaging printing. The first chapter begins: "There are many ways to describe environmental business sector. "Volatility" is the best kind of argument. "
NAPL in the investigation of the various markets, packaging and printing business is the largest growth potential. Nearly 53% of respondents think that the potential for the packaging industry growth is higher than On average, 25% think that less than half, the first is the second half. According to respondents to reflect, "currently on the market continuously for more operations complex, faster production and shorter version of the operation have to be ready "Therefore, they are very safe.
Gravure packaging and branding Association (Packaging and Label Gravure Association, called PLGA) CEO Bill Klein President in 2002 business revenues decreased most printing companies over the number of dropouts. He believes this in part by falling sales prices anti, anti classified also offer prices affect the packaging and printing industry sectors.Although 2002 was a recession year, Klein said that the president still in contact with the companies manufacturing products paper in almost one third of annual income is very good, there is a substantial part of income over last year's record. Klein, "These successful paper products processing companies are often more motivated, more creative. "
In 2003, Klein President think there will be an improvement gradual global turnover increase by 3 5 percent. "Many of the paper products processing companies and suppliers increase sales circular few companies see no signs of improvement. "He said.New York Fairport industry consultant Terry Clark, Ms. also see the positive industry trends. She believed the flexible packaging industry in 2002 than many other market conditions are good. "I do not collect much information, industry news and company annual revenue that makes me believe that the conditions of the flexible packaging market to beat the market, national average. "
According to research group Freedonia shows that plastic films are flexible packaging of the major components, accounting for flexible packaging material world requirements of 70%. In addition, The group also predicted that due to the price performance and continuous improvement in the use of plastic film will grow steadily.
However, these opportunities do not mean film makers business very well done. Crescent Associates President Robert Poirier Chairman explained that many manufacturers film in 2002 has been a very difficult time, "the difficult economic environment and industry in the flow of the impact of consolidation is still the main factor. There are two reasons: investors found that the purchase of business opportunity, obviously, the price of future income is appealing. In addition, some firms are the vision and ideas, identify new market direction, investing in new equipment, and expansion of company size. "Clark and President Ms. Poirier has pointed out that offshore manufacturing is still very competitive threat. It is in the near future will be the flexible packaging market, a problem important.
Space for growth
Klein said the flexible packaging industry in many areas of growth: a squeeze tube packaging, bag sterilization pouches and food packaging. Flexible packaging has many advantages, to meet many market demand.High degree decorative tube shrink packaging for market traders offer a way to provide attractive buying a little information about the method, and can even be applied different shapes of containers. According to Klein, presented as containers to keep the exact look of the image requires a higher technical level, some technology mature, paper products processing enterprises in the field has been dominated.
In the food industry, flexible packaging materials, there are many opportunities for the sterilization of soft bags and bags represent vertical growth potential of the first. Designed for sterilizing applications has passed continuous packaging high temperatures. To kill bacteria produce food processing. Bags, in particular, vertical bag, designed to meet small packaging applications appropriate, can improve platform stability, extended service life.
Klein said the president are currently used for tuna packaging flexible packaging testing, this package will eventually be an alternative to traditional metal cans. For future development, said Japan and Europe vertical applications in food packaging, leading the United States.Freedonia Group last November published a study entitled "The bags (bag)" the forecast until the year 2006, demand for U.S. stock market rate will be nearly seven percent, which represents approximately 4.6 billion U.S. $ business. In general, food and drinks market 2006 market total sacks, about 36 million euros.
Although common stock will remain dominant pouches will also be high-growth and development, by 2006 the average annual increase of 16.6%. As with the visual appeal, the uniqueness of product, greater convenience, reopened for sealing and preserving fresh produce, grown in pouches dominant market position of containers.
Key Strategies
In these difficult economic times, the factory of soft packaging products continue to be successful, access to some of the growth industries in the field of business? Chairman Klein pointed out that the paper products processing companies in the last year was very successful. "These companies innovative, proactive, in particular, to take its internal process. It should also reach high level of technical understanding their customers and their business processes, know how to make more satisfied customers. "
Clark stated that the use " Conversely a very wise. No not those other people are doing. To ensure that everyone can accept or reduce the costs and challenges in the usual way of thinking. If your competitors direct and not spending the funds to buy new equipment, maybe you should invest in new equipment, or improve existing equipment at the best time. As the demand product is low, it is possible that the provider obtain the cheapest price and more attention. Therefore, the economy began to recover, you in terms of quality operational and cost advantages. "See Poirier President is simple: reform and innovation!" It has found new businesses or new products, improve quality product and lower costs. Put your ideas into money. "
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